Over our seven year history (yes, it really has been seven years), Qualia has received its share of ink. Here is a selection of news and feature coverage.
Fresh Cup Magazine: Coffee in Flight
Running a coffee shop sounds pretty straightforward, right? Wrong. In the first episode of this season of Working, Slate’s Rachel E. Gross talks with Joel Finkelstein, owner of Qualia Coffee in Washington. Finkelstein talks about his transition from home brewer to local business owner, how little his customers know about where their coffee comes from, and why maybe that’s OK. Then, he takes us behind the scenes of the roasting process and shares his conversion from caffeine-injecting health care journalist to single-origin coffee connoisseur.
Maybe, maybe not. We think it is fair to argue we have the best coffee in DC, but that does not necessarily make us the best coffee shop. People look for many different things in a coffee shop, some don’t even come for the coffee. We are happy to be consistently counted among our friends in the coffee community moving the ball forward on quality and helping to improve the lives of the coffee growers we all support. It seems unlikely that Qualia will ever win a readers poll. Our location counts against us as does the fact that we have one storefront. In the grand scheme of things, few people have experienced Qualia. That said, it is immensely gratifying that in 2012 and 2013, The Washington City Paper recognized us in their Best of DC issues for the excellence we strive everyday to achieve.