Over our seven year history (yes, it really has been seven years), Qualia has received its share of ink. Here is a selection of news and feature coverage.
Fresh Cup Magazine: Coffee in Flight
Because we are a retail coffee roaster (the only way we can be sure you get our beans at peak freshness), you will never find our bags on the shelves at a grocery store. However, there are still several venues where you can find it.
Our storefront at 3917 Georgia Ave in Petworth, just a couple blocks north of the green line metro stop, is open 365 days a year. You will find us there, roasting every one of those days but December 25.
If that isn’t convenient for you, we participate in a number of weekly farmers markets in and around DC. We bring out our wide selection of beans, all roasted within 24 hours and can often be found brewing coffee on site (for maximum freshness, of course).
Last, but not least, we have launched a mail order web site where you can find a list of all our current offerings and get delivery right to your door. This is a great option if you can’t make it to one of our other outlets, have moved out of the area or want to send someone the gift of fresh coffee.
Running a coffee shop sounds pretty straightforward, right? Wrong. In the first episode of this season of Working, Slate’s Rachel E. Gross talks with Joel Finkelstein, owner of Qualia Coffee in Washington. Finkelstein talks about his transition from home brewer to local business owner, how little his customers know about where their coffee comes from, and why maybe that’s OK. Then, he takes us behind the scenes of the roasting process and shares his conversion from caffeine-injecting health care journalist to single-origin coffee connoisseur.